Free online course

Keyword Promotion on Google Play and AppStore

We are excited to introduce our course on app keyword promotion for Google Play and AppStore, created by Keyapp for the Edvice platform. Keyapp expert is eager to share the knowledge and experience in ASO, keyword promotion, and the unique features of both app stores.

Throughout the course, it is possible to learn

a range of effective strategies and techniques to identify relevant and high-traffic keywords,

improve the app's visibility,

increase organic traffic from app store searches.

The course will also cover the differences between promoting apps on Google Play and AppStore, as well as provide guidance on how to prepare for promotion and which strategies to use for each store. This course is designed to help app developers and marketers to understand how to increase the app's rankings after completing the App Store Optimization process.

This comprehensive course on keyword promotion for the two most popular app stores is comprised of 13 informative lectures. Each lecture covers essential steps to follow in order to optimize your app's visibility on these platforms.

We are pleased to offer this course to you completely free of charge and you can access the lectures at your convenience. Be sure to take advantage of the additional materials provided with each lecture to enhance your learning experience. To test your knowledge, there will be a final test at the end of each module.

Let's begin the course and start learning!

AUTHOR

Olena Vedmedenko

Sales&Support team lead / Keyapp

My name is Olena, I am Sales&Support team lead at Keyapp. My way in keywords promotion and App Store Optimization started more than 4 years ago when I came to work at Keyapp. At this stage I work closely with different app categories and have an experience in keywords promotion and app reputation management both for of Android and iOS apps.

ASO specialists. During this course you will be able to get how ASO and keyword promotion are connected, which app metrics influence the success of your app in gaining organic search traffic, and why completely different strategies should be applied for both stores.

App developers. You will get how to attract more organic users from the search, which tools to use to analyze your app keywords, their popularity, and the positions your application has for particular search requests. This course will also help you to define which steps to follow if you decide to start the promotion in the search list.

Marketing/product managers. If you haven’t faced App Store Optimization before or haven’t proceeded with it on your own, this course will tell you how to increase the app positions in the search list using additional tools except for ASO.

Anyone interested in app marketing. As you may know, there are various ways for app promotion and monetization. This course will show you one more way for attracting organic users from the search, the most important part of traffic the app may get.