Live Ops for any free-to-play project is both a monetisation mechanic and a way of enhancing gamer loyalty. How to manage it in a way that running an event boosts your retention and revenue by tens of percent and doesn’t put gamers off?
Managing this process is a whole science on its own and we at devtodev have dedicated this course to this science.
In these free lectures the industry experts shared their experience, methods and use cases. You will learn the difference between in-game events and Live Ops, how to improve your in-game store, how to talk to your audience about upcoming events or promotions, how your support team can help with managing Live Ops, how to target your approach to suit the chosen audience, how to evaluate results of your actions, and what is the role of an event calendar.
Anyone who is responsible for free-to-play game revenue generation: marketing specialists and analysts, user acquisition managers and game designers, producers and game studio owners, as well as indie developers who often play all these roles at the same time.
This is a self-access course that you can start at any time, study at your own pace when you want. Good luck!
24/7 access
“Check yourself” tasks
Flexible study hours
Additional materials
10 lectures
E-Certificate
