This course is tailored for individuals who are venturing into the dynamic realm of game development and recognize the pivotal role that marketing plays in this field. If you're someone who's at the early stages of their career in game development and find marketing strategies to be a bit of a mystery, then this course is designed just for you.
Free online course
Marketing in the Games Industry
An Ultimate Course
About this course
Marketing has a particularly important role in game development. It starts at the development stage and continues after the release of the game. However, marketing in gamedev is still something of a dark woods for those who are just starting their career. A marketing specialist should be able to operate with basic metrics, know how to use marketing channels, analyze the target audience, and follow trends.
That’s why we, at Edvice, have created a comprehensive course that will be taught by game marketing expert Katya Prikhodko. She will share her vast knowledge and experience with you, and help you understand the marketing processes involved in different stages of game development, be it a console or mobile game.
Our course consists of video lectures supplemented with additional materials to help you dive deeper into game marketing. At the end of the course you will have a final test, after which you will be able to receive an e-certificate.
Who is the audience of the course
Course format
24/7 ACCESS
flexible STUDY SCHEDULE
VIDEO LECTURES
ADDITIONAL MATERIALS
FINAL TEST
E-CERTIFICATE
Course program
Module 1
Marketing in the Games Industry
Lecture 1
Marketing: Intro
Lecture 2
Setting Marketing Goals
Lecture 3
Marketing Mix
Lecture 4
Marketing Plan
Lecture 5
Consumers
Lecture 6
Marketing Communications
Lecture 7
Marketing Responsibilities
Lecture 8
Competitive Analysis
Lecture 9
Distribution
Lecture 10
Go-To-Market Strategy. Practice
Lecture 11
Summing up the Course
You will learn how to
- Use various marketing channels and learn how to leverage them effectively
- Dive into the core metrics that underpin successful game marketing strategies
- Learn the specifics of the game marketing compared to the traditional one
- Study the breakdown of a marketing strategy on a specific example
- Сonduct a thorough audience analysis, enabling you to understand and connect with your target audience
- Get a step by step basic plan on how to carry out your first marketing campaign
