Free online course

Product analytics

Acquisition & Engagement

About this course

Welcome to the product analytics course created by devtodev experts for Edvice platform, who were happy to share their experience in data analysis! This course combines theoretical knowledge about features and methods of working with data, about basic metrics and criteria for choosing analytics tools, as well as practical advice and case studies. This is a new fundamental course with up-to-date information about product analytics. We will start covering this topic with lectures on the profession of an analyst and analytics platforms, as well as discuss basic metrics. Next, let's move on to acquisition and user monetization. We will also talk about segmentation, A/B testing, and metrics forecasting.

The second part is dedicated to user acquisition and engagement. We will talk about basic acquisition metrics: conversion, ROI, CAC, as well as the ways to acquire new users. You will learn what ARPU is, what types of user retention are, how to evaluate the first user session, and get acquainted with unit economics.

All lectures are absolutely free and you can watch them at any time. Make sure you pay attention to the additional materials that accompany each lecture. At the end of each module you will find a final test that will check your knowledge. Let's get started!

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Authors and lecturers

Fantastic speakers who shared their experience

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Vera Karpova

Product Owner & Lead Analyst, devtodev

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Elena Khalilova

Business Development Director, devtodev

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Julia Iljuk

Growth Team Lead, devtodev

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Alla Tytarenko

Digital Growth Manager, devtodev

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Melanya Lazarenkova

Product Specialist, devtodev

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Nadya Titova

Analyst, devtodev

Who is the audience of the course

Beginners. During this course, you will gain the basic knowledge necessary for a novice specialist, learn how to start a career as a product analyst, and how you can be useful to the team. You can also define a vector to improve your skills.

Mid-level analysts. You will fill in the gaps in the knowledge of product analytics, get useful insights and learn how to effectively use the opportunities of analytics systems to formulate hypotheses.

Anyone interested in data analysis. You will learn how to choose an analytics system to handle all the necessary tasks, and what metrics you need to track to evaluate the success of product changes.

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Course format

24/7 ACCESS

FINAL TEST

FREE STUDY SCHEDULE

ADDITIONAL MATERIALS

4 parts & 40+ lectures

E-CERTIFICATE

Course program

Part 2
Product analytics: Acquisition & Engagement
Lecture 1
Cohorts
Lecture 2
Retention
Lecture 3
ARPU, ARPDAU
Lecture 4
CARPU
Lecture 5
Conversion
Lecture 6
ROI and CAC
Lecture 7
Active Users
Lecture 8
Ways to acquire new users
Lecture 9
FTUE, onboarding
Lecture 10
Unit economics

Read full program

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You will learn how to

  • Understand key product metrics and what they affect
  • Find bottlenecks and product growth points
  • Set up an analytics platform and form the event structure
  • Improve user experience and keep users in the app
  • Track product changes and formulate hypotheses
  • Use revenue forecasting methods for revenue planning

Courses Catalogue